
Pricing a home in the Greater Cleveland Area is done in three easy steps.
Price and condition are the only factors that will lead to a successful sale in Cleveland's shifting market. Condition is pretty self explanatory, so let's talk about price and how we come up with one.
Step 1:
The Weiner Real Estate Group Interviews the Seller:
What did the seller pay for the house?
How long have they lived in the house?
What is left on the mortgage?
What improvements have you done?
WHEN DO YOU WANT TO MOVE?
Price has a direct correlation with days on the market. If you picture a price triangle the top would be 1 day on the market and the investor price or about 70% of the list price. Working down to the fattest part of the triangle you would have 100% of market time and the highest price. The seller's price should fall around the amount of time they would like to move. If they need to be out in three months, they need to be closer to 70% of the highest possible price to get it sold quickly.
Step 2:
Comparative Market Analysis (CMA)
A CMA takes the neighborhood of the subject home, for example Shaker Heights, and compares the prices of the all homes that have recently sold in Shaker Heights, all the homes that are pending (under contract but haven't closed yet), homes that have expired, or not sold, and the homes that are currently active on the market in Shaker Heights. We make sure that the homes we look at are the same style and have some of the same features as the subject party.
Each of these categories tells a story. First the recently sold properties are success stories. These are the people that were able to find a buyer and move on with their life. This gives us a pretty good idea of what a buyer is willing to pay for houses in the area that are similar to the subject. Pending houses tell us a little different story. Since they have not closed yet, we do not know how much they have sold for; we only know that the price of the house was good enough to make someone write an offer.
Expired homes, tells us another important story. These are homes that have failed, for whatever reason buyers have said they do not want that house. (Our job is too keep sellers off this list.)
Finally the homes on the market that have not sold yet are considered to be competition for the subject property. The subject property must look better and priced better then all the rest that are currently on the market.
Step 3:
Putting it all Together:
We take all the figures from the recently sold, to the current actives and come up with a price range that would fit the subject property. It is then up to the seller of the house to come up with a price that he is comfortable with.
There you have it, 3 steps to pricing a home in the Cleveland Market.
For more information on pricing or if you would like to know what your home should be priced at please contact Erin Snyder Oakley at 216-410-8221 or Erin@NoPlaceLikeCleveland.com